It might not be Thanksgiving yet, but retailers aren’t wasting any time in dialing up the Christmas cheer.

It’s hard to blame them. With Thanksgiving coming so late in the month, stores (and charities, too, but that’s another editorial) are staring down a squeezed season where the “shopping days to Christmas” is less of a reminder and more of an ominous warning. The clock is ticking.

While Christmas shopping has been changed by the internet, as almost everything else in life has, it shouldn’t be your only option as you look to play Santa Claus to family, friends and co-workers.

There are plenty of great retail options available locally if you’re looking for that special gift. 

And unlike some online outlets that will happily sell you identical hunks of plastic churned out by a Chinese factory, there are plenty of artisans and craftsmen that are creating one-of-a-kind pieces that will stand the test of time and be sure to please that hard-to-please family member.

And, yes, many of the local retailers also have presences on both the web and on social media, so if you want to do some online shopping, you can still do it while contributing to the men and women who help make the local economy grow.

The longer New Braunfels and Comal County can keep a dollar here, the more times it can turn over and make a positive difference in local lives.

Most local business owners here won’t be ringing the bell to open the market on Wall Street, but they are the ones who contribute to Little League teams and organizations that are important here on Main Street.

So as you get ready to make your list and check it twice, check it a third time and add local stores and shops to it for your holiday shopping — and check the Herald-Zeitung for gift guides in the weeks ahead.

It’s a sure fire way to get on the big guy’s good list.


Recommended for you

(1) comment


Thank you for this because it's true! I'd also remind that LOCAL also refers to landscapers, contractors, insurance agents, accounting firms, attorneys and the like. Pick educated professionals who've learned a little in the trenches and know how to protect and serve you. Cheapest is not always best if it leaves you with work undone, or a problem in the making. And make time for these professionals to sit down with you and do the job right. Everything cannot be accomplished in a 15 minute conversation. Love NB and will continue to do what we do as best as we can.

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.