NEW BRAUNFELS - In 1961, New Braunfels resident Bob Self, a "quasi-artist," said he was asked by Dr. Ed. A. Grist, founder of the first sausage event, to draw road signs directing traffic to the one-day festival in Landa Park.
Self came up with a cartoon - a plump German-style "opa" (grandpa), dressed in lederhosen and long socks and chomping on a curved German pipe. The character also has one arm up as if thumbing a ride "to the sausage festival," said Self.