NEW BRAUNFELS — In an era where newspapers are declining, the New Braunfels Herald-Zeitung appears to be bucking the trend of diminishing circulation. 

The Herald-Zeitung is leading the state in subscription growth among newspapers that report circulation numbers to the Texas Daily Newspaper Association. 

Those newspapers include, among others, the Abilene Reporter-News, the Fort Worth Star-Telegram, the Houston Chronicle, the Odessa American, the San Antonio Express News and the Victoria Advocate. 

The Herald-Zeitung’s daily home delivery is up 1.06 percent over 2009 and up .96 percent for Sunday home delivery since the same time in 2009. The Herald-Zeitung is the only newspaper in Texas, among those reporting to TDNA, to see an increase in both daily and Sunday home delivery. 

“While other newspapers around the country and here in Texas continue to report losses in readership, the Herald-Zeitung is headed in the opposite direction,” circulation director Jeff Fowler said. “We’re growing. In fact, among all newspapers reporting circulation numbers to the Texas Daily Newspaper Association in September, the New Braunfels Herald-Zeitung is the only publication showing growth in daily home delivery.”

The Herald-Zeitung is the oldest, continuously operating business in New Braunfels. Residents have relied on the newspaper as a source of information about this community for 158 years. 

This June, the Herald-Zeitung launched a new website for its subscribers.

“The new website has already exceeded expectations and the goals we set for online subscribers,” Fowler said. “We have an advantage over other media because we also provide the information subscribers want when they want it, at their leisure.”

According to a report by the Texas Daily Newspaper Association, unique visitors to is up 27.93 percent over this time in 2009. 

This has been an exciting year for the Herald-Zeitung. 

Earlier this year, the newspaper was named the Texas Associated Press Managing Editors Newspaper of the Year in its circulation category, and this month the was named the third best website for newspapers under 50,000 circulation in the southern United States by the Southern Newspaper Publishers Association. 

“We strive to put out the best possible product we can for our community, but I think this also reflects the special obligation and commitment that our subscribers feel to our community,” publisher Doug Toney said. “They are the reason this is such a great place to live.

“You can say it’s the rivers or the other natural amenities, but the one asset to me that stands out is this sense of commitment by those who want to be informed, who want to participate in the debate for the betterment of this community.”

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(3) comments

Erica Bradley

I think a good part of why circulation is up is because free home delivery is offered with online subscription. I never used to get the print edition, and probably still wouldn't today if it didn't come free with my paid subscription to the online service. I would feel safe betting that a lot of the "new" subscriptions are due to this.


What, please, are the daily and Sunday circulation figures?


EVERYONE should set aside $100. for a subscription to the paper. It has gotten better and gives information that we citizens and tax payers need to pay attention to.

We need to know what is planned for our town and county so we can make calls, write lettters to the paper and the City Council.

One woman TOLD the people had drainage problems that the fault was ours, as if we don't keep up with what is going on we may regret it in the years to come.

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