Rendering

“Those highway signs are very expensive and we’re going to want to leave some money for the city for the upkeep after them and we’re trying to figure out and talk with the city about how much for 10 to 15 years afterwards,” Miller said. “Then we also have street signs that will — that are going to start replacing the ones, I think, in the downtown area and work out as far as they can with the money that we have.” 

 

As preparations for New Braunfels’ 175th anniversary celebration year continue, the 175th Committee is still in dire need of sponsors. 

While headway has been made on many moving pieces of the anniversary celebrations, such as updates to the I-35 Gateway Project sign, the 175th Committee is still in search of lower level sponsors to help meet its projected budget, said Anne Miller, 175th Committee chair.

“The New Braunfelser sponsorships are already filled, and we put that out and 75 people stepped up almost immediately and that was a $6,000 sponsorship,” Miller said. “We still have the next level, which is called a Founder … and openings at the Pioneer level.”

The goal is set for 100 Founder level sponsors, although more are welcome as well, Miller said. 

“The cost for a Founder is $2,700,” Miller said. “On that one, what we are allowing people to do, because that’s a big chunk, they can pay half now and pay the other half on Dec. 15.”

Founder sponsors will receive a commemorative plaque, special 175th outdoor shirt, will receive 50% off of five gala tickets, will have recognition in printed and digital materials and will received medals, coins and lapel pins as well as a Founders pin, Miller said. 

The Pioneer level is set for individuals or couples, Miller said. 

“That is $525, that is usually for an individual,” Miller said. “Now you can also do a Pioneer plus one, like if you have a husband and wife, then that one would be $750.”

Pioneer level sponsors receive a commemorative certificate, 25% off of two gala tickets, recognition in digital materials and commemorative coins and lapel pins, Miller said.

These sponsorships will help support highway signs and upkeep, Miller said. 

“Those highways signs are very expensive and we’re going to want to leave some money for the city for the upkeep after them and we’re trying to figure out and talk with the city about how much for 10 to 15 years afterwards,” Miller said. “Then we also having street signs that will — that are going to start replacing the ones, they’ll start I think in the downtown area and work out as far as they can with the money that we have.”

The committee’s preset budget has grown since its conception after factoring in upkeep, Miller said.  

“We’ve actually expanded it because the things that we had not thought about were the upkeep of the signs on the highway and then everything just keeps growing,” Miller said. “We’re having a lot of activities going on throughout the whole year and we want to make sure everything is nice because you don’t turn 175 years old that often.”

Updates to the I-35 Gateway Project sign also have been made, which include font and capitalization changes to “New Braunfels.” The new sign font is meant to help capture the spirit of New Braunfels, said Stuart Hansmann, co-chair of the 175th Committee’s Industrial Sub-committee.

“The real challenge of this deal was, ‘How do you capture and personify everything that is New Braunfels at 70 miles an hour?’” Hansmann said. “And do all of that within the (Texas Department of Transportation) design constraints and rules?”

Greg Malatek, city public works director, has been a huge help in getting the sign designed by Open Studio Architecture and in coordinating with TxDOT, Hansmann said. 

“He took the packet to TxDOT for their approval and I think they expect approval around August and construction thereafter,” Hansmann said.

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