Capping a decade of planning, Veramendi officially opened to the public this past weekend in a celebration that spanned three days.

The master-planned community across from New Braunfels High School commemorated its grand opening with several smaller events that kicked off with the official ribbon cutting Thursday and ended with a ‘block party’ Saturday. 

“This tremendous, decade-long planning process consisted of a strong collaboration with the Word-Borchers family and the entire New Braunfels community,” said Peter James, CEO of Veramendi-developer ASA Properties in a statement. “This project could not have happened without true vision and support, and ASA Properties is honored celebrate this huge milestone with the community and looks forward to welcoming its new residents to the neighborhood.”

The entire three-day celebration was about highlighting what Veramendi is about, which is partnerships, James said.

“Partnership with the family, partnership with the city of New Braunfels and New Braunfels Utilities and then with … a number of their builders and with the community,” James said.

It is also about raising community awareness in what Veramendi will be and in how ASA Properties plans to be stewards of the land, James said.

“(It’s about) ensuring that we respect the land and it’s location and the environment within the city of New Braunfels, and ensure that we do our best to make sure the outcomes for the ranch are what we are seeking — to achieve and the family’s legacy for the project,” James said.

The Greater New Braunfels Chamber of Commerce official ribbon cutting was a quick and well-attended occasion, said Max Harford, development manager with ASA Properties.

“(The ribbon cutting) was with the chamber, as well as those that had played a role for Veramendi and getting it to that point,” Harford said. “Peter (James) spoke as well as Dean Word, and we were able to recognize their contributions to the project, it was a really good event.”

Friday consisted of meeting sessions with Veramendi brokers, and a VIP event for anyone who contributed to the Veramendi project, James said.

“Friday night was great, we had a really fun night with a band and a few speeches and it was excellent,” James said.

The block party public grand opening event Saturday was also well-attended, Harford said.

“It was all ages and really diverse crowd, which was great to see,” Harford said. “Some people heard about us on the radio, others saw us online and all of our builder partners were out and able to talk about what they are building and when things will be available on site, so I think it was an overall very successful weekend.”

The Saturday celebration included a rock wall, face painting, yard games, food trucks, live music and more, Harford said. It was a great chance for New Braunfelsers and for interested homebuyers to come check out Veramendi, he added.

“When people are genuinely interested in what we’re doing and we can have a conversation with them, and get the word out and get to share what we do on a daily basis, that is really exciting and fun,” Harford said. “Everybody started with, ‘What’s Veramendi?’ Everyone was very curious about what we’re doing.”

At full build out, Veramendi will span 2,500 acres with more than 5,000 new homes, two elementary schools, 500 acres of green space and a variety of neighborhood amenities, ASA Properties said in a public statement.

“ASA Properties is committed to responsible and sustainable development and is working to establish Veramendi as the benchmark for premier, mixed-use development in Texas,” the statement said. “Some of those initiatives include city-wide street improvements, a 30-foot-tall regional dam to enhance flood resilience, and elevated water quality standards to preserve natural waterways throughout the city.”

Homebuilders for Veramendi include Pulte Homes, Scott Felder Homes, David Weekley Homes, Gehan Homes and Perry Homes. 

For more information about Veramendi, visit


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